Below is a chronologically ordered list of my public speaking events, webinars, panels, and interviews.
How disinformation is harming brand safety and straining ad budgets
Oracle Advertising, 10 February 2022
The negative impact of misinformation is not only eating up ad spend dollars, for thousands - if not millions - of businesses, it is putting their brand reputation at risk and working against brand safety initiatives. To better understand the current crisis of distrust among consumers and how it is impacting brand safety, we talked to our own Jay Pinho, senior manager of product management for Oracle Moat.
Road to ALM: Brand Suitability: Can We Use a Scalpel Rather Than an Axe?
IAB, 27 January 2022
Marketers and brands are increasingly leaning into brand safety tools to ensure their ads run within the right content and the proper context, and that they are leveraging the technology that provides solutions to manage both adjacency and targeting. But ad targeting tools don’t always have proper definitions for sifting content, which means marketers may not have full line of sight into which types of content will be running alongside their ads. Join Libby Morgan, Chief Strategy Officer, IAB and Jay Pinho, Product Lead, Brand Safety at Oracle Advertising as they discuss what marketers need to do to ensure that their investments are used as intended and, as a force for good.
Brand Safety Institute Launches New Certification to Train Enterprise-Wide Teams on Key Brand Safety Issues
Brand Safety Institute, 11 January 2022
The Brand Safety Institute’s (BSI) Brand Safe Workforce certification empowers highly specialized Brand Safety Officers (BSO) to focus on critical issues to the company such as ad fraud, negative ad adjacencies, and misinformation/hate speech. In addition to these front-line efforts, each company will designate personnel across all major business units to undergo training to become familiar with brand safety issues that may impact the company, their business partners, and consumers. Organizations that have completed the training requirements will be recognized as leaders in this space and will join the growing BSI.
Putting Measurement in Context: Unlocking New Opportunities with Brand Safety & Suitability
Oracle Advertising, 14 December 2021
With the importance of contextual intelligence only increasing in relevance, so is the need to measure it. Join Jay Pinho, Product Lead for Brand Safety at Oracle Advertising and The Telegraph as they dive into the next frontier of measurement, the metrics that matter the most, and how even in the wake of industry change, granular and customizable data is still at your fingertips. How you use it is up to you.
Putting Measurement in Context
IAB UK, 09 November 2021
With the importance of contextual intelligence only increasing in relevance, so is the need to measure it. Join Jay Pinho, Product Lead for Brand Safety at Oracle Advertising, as he dives into the next frontier of measurement, the metrics that matter the most, and how even in the wake of industry change, granular and customizable data is still at your fingertips. How you use it is up to you.
Deepen your Relationship with Verification/Brand Safety Companies
Brand Safety Institute, 08 November 2021
Louis Jones, the BSI's Brand Safety Officer-in-Residence, chats with BSI Advisory Board members Jay Pinho of Oracle Advertising and Joe Barone of Group M about how advertisers can create, maintain, and improve their relationships with their verification and brand safety partners. These three industry veterans cover important topics including what to look for in a potential partner, things to keep in mind when evaluating potential partners, and how to set benchmarks to gauge performance. Louis, Jay, and Joe also discuss the importance of incorporating partner feedback and even touch on specific topics including the brand safety and suitability implications (and opportunities) of news and the growth of CTV and that platform's verification challenges.
Brand Safety Week 2021: The Role of Disinformation in Brand Safety Online
Brand Safety Institute, 03 November 2021
Join Jay Pinho, Head of Product Management for Brand Safety at Oracle Advertising and Dave Mallon, Commercial Partnerships Director of GDI for a session about the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
BestMediaInfo, 30 August 2021
Discussing how brand safety is absolutely a growth area, Jay Pinho, Product Management, Oracle Moat, tells BestMediaInfo how its collaboration with The Global Disinformation Index (GDI) will help marketers safeguard ad spend and protect brands from inadvertently supporting websites that spread disinformation.
Protecting Your Brand from Online Disinformation through Contextual Intelligence
Association of National Advertisers, 12 August 2021
Join Jay Pinho, Head of Product Management for Brand Safety at Oracle Advertising, and Danny Rogers, Co-founder and CTO of GDI, for an thoughtful session around the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
Elevate / Brand Safety
AdWeek, 26 May 2021
With a new mindset around suitability, marketers can leverage solutions and partners that enable them to take into account context and environment, allowing for a more precise and nimble approach to brand safety. Join leaders from Moat by Oracle Advertising, Time and Taboola as they discuss shifting from safety to suitability, the importance of contextual intelligence, and how marketers can feel confident advertising on the news content consumers are so engaged with.
Safety is the baseline. There's content no one wants their ads to appear on. Suitability is where things get grayer and you get the opportunity to create bespoke, customized environments that are brand-specific.@OracleDataCloud's @jaypinho #AdweekElevate pic.twitter.com/6Y9JM6idcl— Adweek (@Adweek) May 26, 2021
Understanding Ethical Advertising
IAB UK, 24 February 2021
A more transparent Adtech ecosystem is a more ethical one. To get there, all players must work together and build standards and processes that reflect the reality of our times, not where we’ve come from but where we must go: towards a more inclusive, ethical, and measurable industry. At Moat by Oracle, we’re committed to making that a reality through our advanced suite of verification and attention metrics that enable advertisers and publishers alike to understand the true impact of their campaigns.
Introducing Mobile App Viewability & Q&A with Oracle’s Moat
SpotX, 14 December 2017
As viewability measurement continues to evolve, we thought it would be worthwhile to sit down with viewability expert Jay Pinho, Principal Product Manager at Oracle’s Moat, to pick his brain on current trends in the industry and make predictions for what’s in store for the future.
Parsec Buying Time #2: The Impact of Transacting on Cost Per Second
Parsec, 25 May 2016
Perry Papadopoulos, VP of Production and Engineering at Parsec and Jay Pinho, Technical Account Manager at MOAT delved into the tecnical side of time-based advertising and explained how time is measured and then transacted to deliver attention at scale.